Tata Nano has its own specialties. Small car, small price with innovative & attractive design, the innovation in automobile engineering. Even after that moving from Singur to Sanad the the price is relatively low. I do understand the the engine power constrain but its good for city. And the object is of this car is also a four wheeler which an low end of middle class family can afford. But, we Indian always waiting for some out sider to recognize out talent & than we all accept it. I know the noise of engine is is different but Boss "Car to hai na, chat to hai na".
Tata Nano launched in UK. It has met all the required 4 wheeler standards of UK with safety and all.
(This one for those who thinks that "India me sab chalta hai, ku6 b banalo sach chalega." or "Nano dont have any safety", It's not like that.) And a team of automobile experts is investigating the Tata Nano's design for its desing. Actually they were amazed that how this wonderful things can be packed unto small size!
Last year was little difficult for Indian amazing car, TATA Nano. After launch of sales increases but than in sept it as low level. There were some problem with safety of passenger & engine capacity.
But, Ratan Tata, declared that all the Nano cars will get safety kit which is free of cost that added value to TATA company as well as to Nano.
But real work has just started. From last some months they are targeting those audience for whom this car has designed & developed.
Here are some of the advertisements:
Small town, middle class family bought a car. They also mention in ad that car is big, tough & speedy.
Car provide full Enjoyment to family :) Wo hathon ka milna hum ne sambhal ker rakha hai abhi, isse apna lo abhi
Romantic moments which u miss on ur 2-wheeler. Wo shararat ki hasi hum ne sambhal ke rakhi hai abhi isse banalo apana.
With Tata Nano aaapki Khusio ki chavi :) ( The key of your Happiness)