Branding: After a Hero-Honda fiasco; Hero is having big time problem with recognizing its self in market. In market no buddy really know only Hero, as Hero is recognized as Cycle manufacturer.
To position itself as MotorCycle Manufacturer they needed to do Hardwork.
And Now they have came up with the new Marketing Campaign to just spread an awareness of the that Hero-Honda is now Hero MotoCorp.
Some of the my Observation for this change:
- Change in the Logo...
- Large Hording on Roads...
- Aggressive Ad Campaign...
That's it for today.
Have a great reading.